A mission statement clarifies what the company wants to achieve, who they want to support, and why they want to support them. On the other hand, a vision statement describes where the company wants a community, or the world, to be as a result of the company’s services. Thus, a mission statement is a roadmap for the company’s vision statement. Ananda wishes to propel growth of Bangladesh in heavy industrial sector and thereby garner technological excellence, increase export earnings and encourage import substitutes towards enhancing quality of livelihood of the people of Bangladesh.